Obama and the power of Conscious Branding...

Found this article about Obama and the power of good branding. "Watching Obamamania over the past few weeks, I've become convinced that there's something subtle at work, too. It's not just the message and the man and the speehes that are swaying Democratic voters--though they are. It's the way the campaign has folded the man and the message and the speeches into a systemic branding effort. Reinforced with a coherent, comprehensive program of fonts, logos, slogan and web design, Obama is the first presedential candidate to be marketed like a high-end consumer brand"...read more about Why the Obama "Brand" Is Working